Wearing black or dark colored clothes in cold or rainy areas.

Does wearing black or dark colored clothes in cold or rainy areas help one stay warmer over wearing white clothes?

Yes. Light energy can be converted into heat energy. Black objects absorbs all wavelengths of light and converts them into heat, so the object gets warm. White objects reflects all wavelengths of light, so the light is not converted into heat and the temperature of the object does not increase noticeably. Our creative director Nash Sobantwana shows us how its done.